BRAND EXPERTS. STRATEGIC THINKERS. RELEVANT DESIGNS. MEANINGFUL OUTCOMES.

INTEGRATED BRANDING AND DESIGN STUDIO

Currency is a creative studio that was established in 2014 with a mission to develop strong brands, innovative solutions, and cultural identities. We firmly believe that purposeful design can create a positive impact on projects and businesses. Our team of strategists works diligently to help businesses effectively penetrate the market, overcome project obstacles, and revitalise their brands.

We adopt a contextual and thoughtful approach to create content and brand identity systems, interiors, products and packaging, exhibitions and installations, websites, digital experiences, and communications.

We have three primary areas of expertise:

BRAND INTENT DEVELOPMENT
We help you define your brand’s core values and goals to drive it forward.

BRAND FORMULATION PROCESS
We help you create a strong brand identity that connects with your desired audience.

BRAND ACTIVATION AND EVALUATION
We boost your brand with focused communications and ongoing performance analysis.

PURPOSEFUL DESIGN FOR A BETTER, LIVEABLE WORLD

At Currency, we have ambitious plans to achieve full circularity by 2025. We’re all about supporting small businesses while keeping it green and sustainable in our field of work. Additionally, we place great importance on mutual respect and keeping it classy in the workplace. These are our priorities and we’re committed to doing it right.

WE ARE COMMITTED TO PRACTICING ENVIRONMENTALLY-CONSCIOUS DESIGN

Certified under Singapore Environmental Council’s Enterprise Sustainabity Programme.

SMALL BUSINESS IS BIG BUSINESS

Recognised by the Singapore Business Advisors and Consultants Council (SBACC) as Practising Management Consultants (PMC). This certification allows us to serve as consultants for the Enterprise Development Grant (EDG).

WE FOCUS ON ENSURING A HEALTHY WORK-LIFE BALANCE

We are adopting the Tripartite Standard on Flexible Work Arrangements (TS-FWA).

CURRENCY’S CORE

Melvin Design Director
Charlie Senior Designer
Zeherng Designer
George Designer
Gerald Junior Designer
Marcus Junior Designer
Claire Marketing Lead
Kit Design Intern

 

Hothouse is a space in Singapore that supports and prototypes artistic practices. It nurtures experimentation and production as a mode of upending conventions and liberating inquiry. Founded in 2020, it is housed within space and time shared between art collective INTER–MISSION, design agency Currency, and more recently, research lab formAxioms.

This ever-evolving interdisciplinary setup encompasses expertise across contemporary art, technology, design, and architecture, allowing for emancipatory approaches toward knowledge building and dissemination.

Website, Instagram

INTER–MISSION

INTER–MISSION is a 2016 art collective founded by Urich Lau and Teow Yue Han. They explore the intersection of technology and art through interdisciplinary and collaborative works in various forms such as video, audiovisual, performance, installation, and interactive art. Their goal is to connect artists, audiences, and technologically engaged artwork.

FØRMAXIOMS

førmAxioms was founded in 2018 by Eva Castro and Federico Ruberto as a research framework, agency, and teaching cluster at SUTD. The agency is based on research that uses speculative narratives to engage in design, focusing on two scales: territorial and architectural assemblages.

COLLABORATORS WE LOVE

Dawn Ng

Graphic Artist & Multimedia Visual Designer
Aeropalmics

Amirul Afifi

Motion Graphics Specialist

Ng Kah Gay

Publisher
Pagesetters & Ethos Books

Jake Tan & Ernest Wu

Creative Tech Studio
Serial Co.

Steven Tjakra

Principal Web Developer
STVN

W.Y Huang

Sonic Specialist, Composer & Audio Artist

Dave Lim & Adar Ng

Production House
Third Street Studio

Jing Wei

Photography Studio
Studio W