PEOPLE LOVE IT WHEN WE MEAN BUSINESS.

EDG Grant?
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WHAT WE CAN DO FOR YOU

Our methodology is built on the principles of purpose, innovation, and strategic thinking. It encompasses a holistic approach that goes beyond aesthetics to delve into the essence of your brand, helping it thrive in a dynamic marketplace.

BRAND ACTIVATION AND REPORT

Visual Identity Visual Identity Style Guide Review Style Guide Review Brand Guidelines Brand Guidelines Brand Launch Rollout Brand Launch Rollout A/B Testing A/B Testing Copywriting and Content Copywriting and Content Campaign Development Campaign Development User Experience Testing User Experience Testing User Journey Mapping User Journey Mapping Data Visualisation Data Visualisation User-Centred Design Evaluation and Optimisation User-Centred Design Evaluation and Optimisation Brand Strategy Evaluation Brand Strategy Evaluation

BRAND EXECUTION AND EVALUATION

Art Direction and Styling Art Direction and Styling Brand Strategy Evaluation Brand Strategy Evaluation Typography Design Typography Design Print and Editorial Design Print and Editorial Design Spatial Graphics and Signage Spatial Graphics and Signage Website Design Website Design Motion GraphicsMotion Graphics Motion GraphicsMotion Graphics Exhibition and Event Design Exhibition and Event Design Marketing Communications Strategy Marketing Communications Strategy Illustration & Infographics Illustration & Infographics Design Component Library Design Component Library Packaging Design Packaging Design Brand Maintenance Brand Maintenance

OUR FRAMEWORK

Our approach helps tailor an effective business through creative strategy building for your needs. We are not limited to concepts but directions informed by intent – sensitivity to business values, literacy in aesthetic registers, and being attuned to the way people think.

PHASE 1:
CONFIGURATION

Assessing and contextualising the project through brand research and strategy assessment to determine purpose and methodology.

PHASE 2:
CONSOLIDATION

Translating research findings and insights into ideas through strategy reports. Thereafter, conceptualising strategic solutions and brand proposals.

PHASE 3:
CO-CREATION

Developing outcomes and defining brand assets, to finally bring brands to life.

PHASE 4:
CONTINUITY

Ensuring brand integrity through follow-ups and technical maintenance.

CASE STUDIES

The following case studies take you through how we integrate our framework to help nurture brands to realise their fullest potential through the services we offer. Find out more below.

SINGAPORE ART MUSEUM:
Brand audit and creative strategy for the first contemporary art museum in Singapore

SINGAPORE ART MUSEUM:
Brand audit and creative strategy for the first contemporary art museum in Singapore

This holistic branding workshop process reassessed, redeveloped, and solidified the entire brand system for a museum in Singapore.
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SINGAPORE ART BOOK FAIR:
Refreshing the approach for the region’s art book fair

SINGAPORE ART BOOK FAIR:
Refreshing the approach for the region’s art book fair

Building traction and retention requires a focus on design and long-term goals. We share our strategies for evolving the brand over the years.
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RAJAH & TANN ASIA:
Revisiting the heritage of a ‘big four’ law firm in Singapore

RAJAH & TANN ASIA:
Revisiting the heritage of a ‘big four’ law firm in Singapore

Expressing the Rajah & Tann Asia story that spans almost half a century, the project captures how the business carries on its founders’ legacy and continues to impact the world.
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Brand Building for SMEs — Case-studies:
Small Business is our Big Business

Brand Building for SMEs — Case-studies:
Small Business is our Big Business

Through branding, we prioritise the ideas and visions of small and medium-sized enterprises (SMEs). Our focus is on building a strong foundation for these businesses to grow.
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LONG TERM PARTNERS TO MANY BRANDS AND ORGANISATIONS

Let us help you forge lasting connections, build a strong brand identity, and elevate your business to new heights. Together, we’ll create a design language that speaks volumes, captivates hearts, and drives meaningful business growth.