An update and refresh of the identity for ACCENT that was founded in 1988 and has become a leading supplier of wind brand musical instruments and accessories in Singapore. The direction hopes to relay a sense of modernity and history given the store’s 30th year anniversary and its established reputation. The updated logo draws loose inspiration from the makeup of instruments that often feature its own unique system of interconnecting tubes.
With the theme A State In Play, SingaPlural 2018 is a celebration of the indeterminacy of process and the stage of experimentation and work even before design sets in. The design direction draws inspiration from the process of prototyping and experimentation. Line elements feature across the festival identity’s as a connective and adaptable visual device that is presented in different configurations.