The ADM Grad Show 2016 draws reference from the narrative of an interstellar voyage that was undertaken by the Voyager space probe when it was sent to explore the furthest reaches of our solar system. Recognising the affinities between this voyage and the journey of the graduating cohorts who will soon be forging their own paths outside of school, the branding and design application conveys a sense of travel into the unknown. It features various elements that hark back to the voyager’s narrative – with the key visual of the golden disc that takes after the Golden Voyager Record’s form, the secondary visuals of terrain rendering that allude to new landscapes and trajectories as well as the colour palette of gold/silver against the backdrop of black that is commonly associated with science-fiction and space operas. The ADM Grad Show encompassed of various facets such as a website and publication to feature the cohort’s portfolio and the event details, a virtual tour to document the exhibition long after its runtime, an interactive photo booth that captured real-time engagement and interaction, a publicity video, a photoshoot session of the graduating cohort as well as spatial and wayfinding elements.
Client: Nanyang Technological University, School of Art, Design and Media
Filed Under:Uncategorized / Logomarks / Packaging / Print Design / Branding / Posters / Product Design / Typography / Copywriting / Editorial Design / Art Direction / Information Design / Website / Digital Media / Spatial Design
Sim Boon Long