With the theme “Me, Myself & You”, the 2018 edition of Dreamseeds Arts Festival embraces the uniqueness of each individual while seeking to inspire hope. It takes the @club.rainbow beneficiaries on a journey of self-discovery where they delve deeper to discover what makes them human and in the process, learn to embrace their quirks through visual and performing arts workshops. While this theme emphasises the uniqueness of ‘self’, it also explores how aspects of identity or personality can be shared. By capturing the beneficiaries’ names through stylistically different typography and employing various colour blocking combinations, the design approach hopes to showcase their own quirks and dynamic personalities, representing each of them for who they are while reinforcing a sense of individuality and uniqueness.
Client: Club Rainbow (Singapore)
Filed Under:Print Design / Editorial Design / Art Direction / Branding / Posters / Spatial Design / Typography / Illustration / Packaging
Tan Zhuo Hui
Phoebe Zoe Ho
Ng Sheng Yong