M1 Peer Pleasure provided a platform for young people to develop and showcase original theatrical works to communicate their unique perspectives on 2019’s theme of poverty, culminating in creative and open exchanges through drama and dialogue. The festival required a strong identity system to be iterated across various formats while retaining cohesiveness and not be repetitive. Through substantial strategic analysis, the festival collaterals were steered to target the key audience, such as creating festival guides tuned for teachers and institutions, resulting in most programmes being sold out.
With the theme A State In Play, SingaPlural 2018 is a celebration of the indeterminacy of process and the stage of experimentation and work even before design sets in. The design direction draws inspiration from the process of prototyping and experimentation. Line elements feature across the festival identity’s as a connective and adaptable visual device that is presented in different configurations.