An ongoing engagement in maintaining the institutional branding through its printed communications. The approach takes on a fixed grid that is focused on legibility and can be adapted to accommodate different types of content. The layout does not espouse any strict hierarchy between titles, text and footnotes that also reflects the prevalence of text in the museum’s curatorial approaches. The layout also allows for permutations and columning, with ease to adding footnotes and images. For more information about Design Maintenance, click here.
With the theme A State In Play, SingaPlural 2018 is a celebration of the indeterminacy of process and the stage of experimentation and work even before design sets in. The design direction draws inspiration from the process of prototyping and experimentation. Line elements feature across the festival identity’s as a connective and adaptable visual device that is presented in different configurations.