Play Town: Discovering Our Heritage Through Play

Home to the iconic dragon playground and the Games Village of the 1973 Southeast Asian Peninsular (SEAP) Games, Toa Payoh is where leisure, sports, and imagination resides. The exhibition is a visual journey that brings alive the stories of the country’s oldest housing estate, offering a gateway into this heartland neighbourhood that has shaped how Singaporeans live and have fun.

Creative Team
Creative Director : Melvin Tan
Graphic Designer(s) : Geraldine Peck


A Show-Stopping Exhibition for All

As part of the Singapore Heritage Festival 2018 hosted by the National Heritage Board to celebrate Singapore’s heritage and culture, an interactive exhibition was held in a public atrium in Toa Payoh. The exhibition aimed to share historical events that occurred within the neighbourhood, showcasing the rich and diverse cultural heritage of Singapore. It was designed to provide an engaging and educational experience, generating interest in the history and culture of Singapore.

Learning through Nostalgia

The exhibition identity is articulated through the playful recall of geometric shapes and colours inspired by the look of the 7th SEAP Games as well as the iconic playgrounds made by Khor Ean Ghee. The exhibition is designed to stimulate and encourage visual interest and curiosity from passersby.