Like the event name, the identity for the inaugural edition of State of Motion is inspired by the moiré effect: a visual perception of motion that occurs when viewing a set of lines superimposed on another set of lines. This sense of movement also reflects the event’s (re)imagination of films and their locations through art while also capturing the condition of Singapore as one in constant motion.
With the theme A State In Play, SingaPlural 2018 is a celebration of the indeterminacy of process and the stage of experimentation and work even before design sets in. The design direction draws inspiration from the process of prototyping and experimentation. Line elements feature across the festival identity’s as a connective and adaptable visual device that is presented in different configurations.