THE 2×24 CALENDAR: 2 DAYS AT A TIME
We created a calendar for RJ Paper for the year of 2024. The aim was to showcase the paper, explore its possibilities, and highlight the craft of print.
| Creative Director | : | Melvin Tan |
| Graphic Designer(s) | : | Charlie Allen |
| George Dutton | ||
| Lim Zeherng | ||
| Marcus Lee | ||
| Gerald Lai | ||
| Printer | : | Allegro Print Singapore |
Reinventing the Printed Table Calendar
In a world dominated by digital screens and relentless progress, the printed table calendar, a mark of simpler times, was fading away. We tackled the challenge of reinventing this time-honoured item by exploring the intersection of nostalgia and practicality. Rather than succumbing to the dichotomy of analogue versus digital, we set our to interrogate the very essence of time itself.
Our Concept Behind the Calendar
The 2×24 Calendar goes beyond being just an object to mark days. By approaching the year two days at a time, it sets aside the long-term view in favour of the present, and sees every 24 hours as a window of opportunity in which to live our lives in relation to the past and future, however we might plan our day.
