THE PRIVATE MUSEUM
Our collaboration with The Private Museum involved the creation of distinctive visual identities for their diverse range of Exhibitions. We selected a compilation of art programs that we worked on which tackled a variety of themes, adopting a modern and system-focused approach.
| Creative Director | : | Melvin Tan |
| Graphic Designer(s) | : | Charlie Allen |
| George Dutton | ||
| Marcus Lee | ||
| Photo courtesy of | : | The Private Museum |
A Modern and System-Focused Approach
Our contributions to The Private Museum go beyond branding. We actuated what was outlined and helped contextualise the museum’s signature programmes and key touchpoints, ensuring a consistent yet appropriate visual representation across various touchpoints. This is furthered by incorporating language reflective of the museum’s commitment to hosting, our designs became a bridge connecting the private offerings of the institution with the broader public sphere.
Bridging Private Offerings and Public Engagement
In essence, the outcomes only enhanced the exhibition-making experience but also framed a comprehensive programming strategy. This strategy served to create a seamless connection between the museum’s private initiatives and the public, establishing a unique and engaging presence in the art community.
