The brand presents the House of Fred which is a unique space curating the best of lifestyle and street cultures in ways and manner that reflects the Fred Perry brand. It was Malaysia’s first-ever Laurel Wreath Collection pop-up which carries the premium line from Fred Perry, and coveted collaborations projects with designers like Raf Simons and Nigel Cabourn.
With the theme A State In Play, SingaPlural 2018 is a celebration of the indeterminacy of process and the stage of experimentation and work even before design sets in. The design direction draws inspiration from the process of prototyping and experimentation. Line elements feature across the festival identity’s as a connective and adaptable visual device that is presented in different configurations.