M1 Peer Pleasure Youth Theatre Festival 2019
ArtsWok Collaborative
M1 Peer Pleasure provided a platform for young people to develop and showcase original theatrical works to communicate their unique perspectives on 2019’s theme of poverty, culminating in creative and open exchanges through drama and dialogue. The festival required a strong identity system to be iterated across various formats while retaining cohesiveness and not be repetitive. Through substantial strategic analysis, the festival collaterals were steered to target the key audience, such as creating festival guides tuned for teachers and institutions, resulting in most programmes being sold out.
Project Information:
Year: 2018—2019
Client: ArtsWok Collaborative
Filed Under:
Print Design / Editorial Design / Art Direction / Spatial DesignCreative Team:
Creative Direction:
Melvin Tan
Design:
Charlie Allen
Ng Sheng Yong