State of Motion: Cathay Keris
Asian Film Archive
Like the event name, the identity for the inaugural edition of State of Motion is inspired by the moiré effect: a visual perception of motion that occurs when viewing a set of lines superimposed on another set of lines. This sense of movement also reflects the event’s (re)imagination of films and their locations through art while also capturing the condition of Singapore as one in constant motion.
Project Information:
Year: 2016
Client: Asian Film Archive
Filed Under:
Branding / Print Design / Editorial Design / Logomarks / Spatial Design / Illustration / Information Design / Uncategorized / Product DesignCreative Team:
Creative Direction:
Melvin Tan
Darius Ou
Design:
Nicole Tan