Neighbourhood walkways are the everyday paths that thread through every estate, carrying residents toward their destinations and one another. In “All Walks of Life,” these pathways become a metaphor for the connections that spark change, bringing children, seniors, families and individuals together to cross paths and open new possibilities. Woven from real places, real people and lived stories, the identity traces where conversations begin, communities take shape, and people from all walks of life come to belong. Through vibrant illustrations and a gamified microsite, Allkin showcases its impact across communities while spotlighting the stories that capture residents’ hearts.
All Walks of Life
Allkin Annual Report
The Allkin Singapore FY2023 Annual Report, themed “All Walks of Life,” marks the organisation’s debut under its new name following its rebrand from AMKFSC Community Services. The report charts Allkin’s evolution from simply providing help to co-creating inventive solutions that uplift beneficiaries across the community. The brief was to develop a graphical system for an annual report that is fun, relatable and memorable.
Creative Team
| Creative Director | : | Melvin Tan |
| Graphic Designer(s) | : | Gerald Lai |
| Marcus Lee | ||
| Illustrator | : | Ryan Ben Lee |
| Photographer | : | Juliana Tan |
| Web Developer | : | Steven Tjakra |
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